SHAB-E YALDA:

THE WINTER SOLSTICE

A PERSIAN TRADITION

SHAB-E YALDA

“NIGHT OF BIRTH” ، MARKS THE WINTER SOLSTICE,

THE LONGEST AND DARKEST NIGHT OF THE YEAR!

IN PERSIAN CULTURE, IT SYMBOLIZES THE TRIUMPH OF LIGHT OVER DARKNESS AS THE DAYS BEGIN TO GROW LONGER AGAIN. IT’S A MOMENT OF RENEWAL, HOPE, AND GATHERING WITH THE PEOPLE YOU LOVE.

A day to honor Persian literature, love, and nature.

April 20th – Celebrating Saadi, the master of words.

Beluga Caviar, the rarest and most precious caviar in the world from the Caspian Sea, is a true symbol of prestige and luxury. With its silky texture and delicate flavor, it graces the tables of royal banquets and the finest gourmet experiences.

Rich in Omega-3, vitamin B12, and rare nutrients, it not only supports heart, brain, and bone health but also helps preserve skin’s youthfulness and radiance. Every pearl of this exquisite delicacy offers a perfect harmony of wellness and indulgence.

Beluga Caviar – Beauty, Health, and Luxury in Every Bite✨

This collaboration combines four generations of tea knowledge with the beauty and heritage of Kew Gardens. With our Beyond the Leaf range, we are inviting you to experience something more than just tea. Take a sip and enjoy the result of years we have spent perfecting classic blends. Meanwhile, take some time to appreciate the beauty of nature and the plants that make this all possible. The Beyond the Leaf range offers both delightful loose teas and convenient teabag varieties, to suit any tea lover.

Discover the treasures of persia. Your culinary journey begins here📍

Barberries, also known as Zereshk, are vibrant red berries prized for their tangy flavor, striking appearance, and powerful nutritional value.

Widely used in Middle Eastern cuisine, these naturally dried berries add a bright, tart note to rice dishes, salads, sauces, and gourmet blends. Rich in antioxidants, vitamin C, and dietary fiber, barberries are considered a true superfood.

Zereshk stands out not only for its unique taste but also as a premium ingredient that brings both flavor and color to any dish.

Since 1902, Gaz Kermani has been the most authentic symbol of Isfahan’s confectionery art , a centuries-old delicacy celebrated for its refined taste and exceptional quality, considered the most iconic souvenir of the city.

Perfect for gatherings, celebrations, business meetings, or as an elegant gift.